Social

In late 2019, Greta Thunberg had a problem. Renowned for traveling carbon neutral (boats > planes), Greta was stuck in America when she needed to get to be in Spain for the UN Climate Change conference.

​

In stepped Riley and Elayna of Sailing La Vagabonde, Australian social media influencers who sail around the world on their yacht with their newborn son. I managed their social media and post-produced their videos at the time so was part of the process for getting Greta on board.

 

That was only half the battle though. On a tight timeline to reach Spain in time for the conference, crossing the Atlantic at that time of the year was... dicey.  Let alone with a 1 year old. The preparations were manic and the implications for growth to the channel were huge.

​

The trip itself was a tough, a 2 month crossing filled, with sleepless nights, horrid weather but also lighter moments; a glimpse into the humanity of one of the most famous teenagers in the world. It was a privilege to be part of, even managing things from afar.

​

As expected, the social media growth was astronomical:

The Sailing La Vagabonde Youtube channel saw a 104% increase in subscribers (700k to 1.41m) with both Riley and Elaynas' social media platforms experiencing a 34% increase in followers.